- WordPress CMS
- Responsive Web Design
Active Chemicals manufactures high-performance, industrial cleaning products. Active needed not only a well-crafted website but also copy writing and editing to fine tune their message for each of the industries they serve and to improve SEO.
We reorganized site navigation by grouping cleaning products by industry. This allowed us to present relevant information to several distinct audiences using appropriate industry-specific language. Product detail pages were enhanced with high quality photos, links to related products, downloadable technical/safety information and quick contact forms.